I started my career designing websites in ‘97 while attending a B.A. in Graphic Design, in Rio de Janeiro, Brazil. Inspired by the Internet boom, I moved to San Francisco, CA, to attend a M.F.A. in New Media and to explore interactive TV as I was wondering what would happen next. In San Francisco, I continued working with web while studying. Upon iyrO’s completion (my master thesis’ final project), I moved to Los Angeles to work at Aptiv Digital (currently Rovi), a pioneer in software development for cable set-top boxes with millions of copies deployed globally. At Aptiv, I did user research, information architecture, interaction design, and graphic design for iTV and web applications.

After Aptiv, I went to Schematic— (currently Possible Worldwide) an award winner interactive agency with strong emphasis on iTV and emerging technologies. At Schematic, I was as a Senior User Experience Designer leading and producing information architecture and interaction design for a great variety iTV, touch screen, and web projects for clients such as Microsoft, Motorola, Cablevision, SlingMedia, Orange and others.

Lately, I have been consulting to clients such as DirecTV, LEVEL Studios (VIZIO as client), and others.